THE CAMPAIGN

A question frequently asked is “how do we market our website?”
Our goal is to tap into as many different avenues of marketing as possible to bring users to the website from all directions.  Some of those avenues are as follows:

Partnering with 1-800-San Diego
▪ Receives targeted “Telephone Impressions” on a daily basis driving new users to 411NorthCounty.com (targeting North County residents)
▪ Internet Advertisements on www.1800SanDiego.com  
▪ 1-800-San Diego reps are distributing 411NorthCounty.com literature

Partnering with The North County Voice
▪ 1/5 page advertisement on the back of each publication (Monthly)
▪ The Voice reps are distributing 411NorthCounty.com literature
▪ Story published in the Jan edition and follow up story coming soon!
▪ Our monthly restaurant reviews are published in The Voice

The Blvd Bar & Grill
▪ Sponsors live music events & Hosting Special Events
▪ Promotion of 411NorthCounty.com through email campaign
▪ Promotional material displayed at establishment

Involvement in Chamber of Commerce’s
▪ Encinitas
▪ San Marcos
▪ Vista

Print Advertisements
▪ “North County Voice” - 1/5 page *Monthly
▪ "The Paper" - 1/4 page - Monthly
▪ Community Guide Advertisement
▪ Co-opting with 7 local businesses which promote 411NorthCounty.com through local newsletters
▪ Business Promotional Standees (all participating businesses receive one)
▪ Promotions on College Campuses
▪ Featured Story to come out in “The Scout” (Camp Pendleton Newspaper)
▪ Follow up story to be published in “Today’s Local News”

 Internet Advertisements
▪ Google Ad words (Sponsored Listings $100.00 Monthly)
▪ Yahoo, MSN, AltaVista, etc (Overture Sponsored Listings $100.00 Monthly)
▪ Encinitas Chamber of Commerce website ads
▪ Vista Chamber of Commerce website ads
▪ Cross promoting by trading URL (website) links
▪ Email newsletter to 50,000 opt-in North County Residents

Local Street Fairs
▪ 411NorthCounty.com participates in 5-7 street fairs throughout the year.  We give our advertisers the opportunity to come out and participate with us or send us their marketing material to be distributed.  This is a great opportunity to give back to the community and get noticed!

Direct Mailing
▪ 1000 flyers are mailed out on a quarterly basis to North County residents through ITEX
▪ 1000 post cards mailed to North County residents (coming first quarter)

Misc. Advertising
▪ Mobile truck advertisement through Realtor in San Marcos (John Lundin)
▪ Participation in all Chamber functions (to include committees)
▪ Participates in Business Expos throughout North County
▪ ITEX Presentations (Trade organization)
▪ Le Tip, BNI Weekly Presentations (business networking groups)

* Italicized fonts are advertising promotions that will happen in the coming year.