Testing of a high powered rifle
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Do you need to print a brochure? Most companies need some type of communication that communicates their capabilities, prices, etc. Some companies might be better off, though, spending the money normally directed at a brochure to a direct mail catalog or promotion. That's because, sometimes brochures sit on shelves and go out of date. Next time you are thinking about promotion, consider the delivery mechanism to get the promotion into the hands of the prospect. Is there a salesperson who will hand it to them? Will it be mailed? Will it be part of direct response campaign with a toll-free phone number?
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