Co-op promotion with other companies. American Airlines and Citibank partner to offer a Citibank charge card that provides frequent flyer miles for every dollar charged on the card. Through the scheme, both Citibank and American Airlines lock in a ideal customer -- someone who spends a lot of money on various things, including travel. American Airlines encourages flyers to stay on their airline, and Citibank has a mechanism to keep other charge card companies from stealing the customer away. There are often other companies are trying to reach the same type of person as you, but with a different, non-competitive product. Consider that you can both reach he prospect and share the cost of promotion.
