Fishing Blooper
Invite inactive customers back. Go into your customer database. Find all those customers who haven't purchased anything in the last calendar year. For these, send a personalized letter inviting them back. Tell them if they bring that personal letter, they will get $50 off their next purchase over $150. Provide a 60-day deadline to the incentive. If they don't want to take advantage of the offer, ask them to write down the reason they no longer use your company on the back of the letter and mail it back to you. That way, you'll at least be able to respond to their complaint or suggestion, and learn what is scaring customers away, and perhaps who is getting them.
VIEW THE ARCHIVES OF VIDEOS AND MARKETING TIPS
Need a break?? Sign up below if you would like to receive a weekly email to our video of the week. Thanks for your interest!
©2007 HMG | Marketing | Web Design | Graphic Design | E-Marketing | Print Collateral |
| Portfolio | Break Time! | Privacy Policy | 
