BREAK TIME!

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Remind customers it's time to purchase again. Dentists mail reminders to patients that it's time to have their teeth cleaned. Auto service departments log the current mileage of a car when it's in for an oil change so their computer will automatically calculate when 5,000 miles will likely have been driven, based on the driver's past rate. Then a postcard will mail that tells the driver that they likely have 20,000 miles and it's time for their oil change, valve adjustment, whatever. If you service customers regularly, anticipate when they will likely need you again, and have a postcard hit their mailbox at the right time, so they are less likely to go somewhere else.

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